Leaflets

Simba produced many different advertisement leaflets/brochures for their Bear Family/Bärenwald series. They built a whole world around the Bärenwald bears and Forest Families animals that were a part of the Bärenwald universe. Even though the leaflets were advertising new toys for children, they gave the animals names, stories and character. Other manufacturers of Forest Families didn't distribute similar leaflets. There were advertisements on toy catalogues and so on, but not actual leaflets that came with the critters when you bought them.

In Simba packages, at least the single boxes (green and white), carded critters and family boxes of four have been known to come with a leaflet. Some of the bigger booklet-type advertisements came with Simba's wooden accessory sets. These leaflets presented the different animal families and theme sets, such as wedding sets and the band. They also showed Simba's wooden furniture and accessory sets that were available.

Categories

I have categorized the leaflets by their type and given them letters and numbers. This is to help collectors in making a distinction with different leaflets. The categories aren't official by Simba, but instead were made by me. This list is work in progress. New pictures will be added as I acquire more leaflets or picture donations from other collectors.

A category: Bear Family cover. Small, foldable leaflets with a white background.
B category: Bear Family cover. Small, foldable leaflets with a blue background.
C category: Miscellaneous small, foldable leaflets.
D category: Bear Family Cover. Big (Heft-size) leaflets/booklets.
Heft category: Heft series, Heft 1-8.

Leaflet A01

Cover: Bear Family logo
Back: Simba elephant logo, West Germany
Year: No printed year
This leaflet depicted pig family (Grunz), the band (Kapelle), panda family, Simba's bear family (Familie Bär), mouse family (Maus), porcupine family (Igel), squirrel family (Hörnchen) and rabbit family (Hasi).


Leaflet A02

Cover: Bear Family logo
Back: Simba elephant logo, West Germany
Year: No printed year
This leaflet depicted Police station, Simba's rabbit family (Familie Lampe), Clinic, Simba's bear family (Familie Bär), Simba's mole family (Maulwurf), cat family (Familie Murr), wooden Bärenwald house and Fire station.


Leaflet A03

Cover: Bear Family logo
Back: Simba elephant logo, West Germany
Year: No printed year
This leaflet depicted Simba's hunter bear (Förster Bär), dog family (Wuffi) and Bärenwald school on one side. The other side had Bärenwald Airlines airport, Bärenwald-Express train station, doctor and nurse bear with their patients (all Simba bears), a group picture of Simba's bear family (Familie Bär) and Bärenwald bakery.


Leaflet B01

Cover: Bear Family logo, Simba elephant logo
Back: No back cover
Year: No printed year
This leaflet depicted the bear family (Brummi), squirrel family (Hörnchen), dog family (Wuffi), cat family (Murr), rabbit family (Hasi), mouse family (Maus) and pig family (Grunz) on one side. The other side had the porcupine family (Igel), tiger family, gorilla family (Schimpo), elephant family (Elefant), panda family, cat wedding, the band (Kapelle) and pig wedding. Each family is named and most of the children have individual names.


Leaflet B02

Cover: Bear Family logo, Simba elephant logo
Back: No back cover
Year: No printed year
This leaflet depicted wolf family, donkey family (Esel), gorilla family (Schimpo), Simba's rabbit family (Lampe), mole family (Maulwurf), duck family (Schnatter), cow family (Muh), Simba's dwarves, Simba's bear fire fighter, police, nurse and doctor, and Simba's bees. Each family is named and most of the children have individual names.


Leaflet B03

Cover: Bear Family logo
Back: Simba elephant logo, West Germany
Year: No printed year
This leaflet depicted crocodile family (Krokodil), hippo family (Nilpferd), chicken family (Gluck), turtle family (Schildkröte), beetle family (Pünktchen), pony family (Pony), mouse family (Maus), rabbit family (Hasi), Simba's bear family, elephant family and frog family with names mixed (Elefant, Quak), porcupine family (Igel) and squirrel family (Hörnchen). Each family is named and most of the children have individual names.


Leaflet B04

Cover: Bear Family logo
Back: Two back covers. Simba elephant logo, West Germany.
Year: No printed year
This leaflet depicted pony family (Pony), crocodile family (Krokodil), hippo family (Nilpferd), deer family (Ren), fox family and boar family with names mixed (Fuchs, Eber), chicken family (Gluck), turtle family (Schildkröte), beetle family (Pünktchen), rabbit family (Hasi), Simba's bear family, elephant family and frog family with names mixed (Elefant, Quak), porcupine family (Igel), squirrel family (Hörnchen) and mouse family (Maus). Each family is named and most of the children have individual names.


Leaflet B05

Cover: Bear Family logo, Simba elephant logo
Back: No back cover
Year: No printed year
This leaflet depicted owl family (Eule), donkey family (Esel), sheep family (Schaf), rhino family (Nashorn), crocodile family (Krokodil), hippo family (Nilpferd), parrot family (Lora), wolf family (Wolf), chicken family (Gluck), frog family (Quak), duck family (Schnatter), cow family (Muh), skiing animals, donkey wedding set and elephant wedding set. Each family is named and most of the children have individual names.


Leaflet B06 (1991 leaflet)

Cover: Bear Family logo, Simba elephant logo, 1991
Back: Simba elephant logo
Year: 1991
This leaflet depicted Simba's dog family (Bello), elephant family (Elefant), Simba's bear family, Simba's cat family (Maunz), deer family (Reh), boar family (Eber), fox family (Fuchs), porcupine family (Igel) and other families (not pictured). This leaflet probably marks the switch for Simba from Bear Family / Bärenwald towards Teddy Bear World.


Leaflet C01 (Familie Bär leaflet)

Cover: Die Geschichte der Familie Bär, picture of Simba's bear family
Back: Simba elephant logo, West Germany
Year: No printed year
This leaflet tells a story of Simba's bear family. No Forest Families animals.


Leaflet C02 (Gas Station leaflet)

Cover: Die Freunde aus dem Bärenland, picture of Simba bear at a gas station
Back: Simba elephant logo, West Germany
Year: No printed year
This leaflet depicts Simba's bear sets.


Leaflet C03 (Red Geschichten aus dem Bärenwald leaflet)

Cover: Red Geschichten aus dem Bärenwald text plus picture
Back: Simba elephant logo, West Germany
Year: No printed year
This leaflet tells a story of bear, mouse and pig families. The pig family pictured is the small prototype family (baby sized children).


Leaflet C04 (Blue Geschichten aus dem Bärenwald leaflet)


Leaflet D01

Cover: Bear Family logo, Simba elephant logo, West Germany
Back: Bärenwald Airport and plane
Year: No printed year
Inside, there are pictures of the Bärenwald Haus and wooden furniture for it, wooden playground and garden items, Simba's wooden carriage for the marriage set, wooden Police station, Fire station, Clinic, Bakery and Circus. The display pictures include both Simba bears and Forest Families animals.


Leaflet D02

Cover: Bear Family logo, Simba elephant logo, West Germany
Back: Bärenwald-Station and Bärenwald Post
Year: No printed year
Inside, there are pictures of the Bärenwald Haus and wooden furniture for it, wooden playground and garden items, Simba's wooden carriage for the marriage set, wooden Police station, Fire station, Clinic, Bakery, Circus and Airport. (The same pictures as D01.) In addition to these, there are pictures of the wooden train, church and amusement park items, plus an outhouse. The display pictures include both Simba bears and Forest Families animals.


Leaflet D03 (1989 leaflet)

Cover: Bear Family logo, Simba elephant logo, 1989
Back: Simba elephant logo, MOC sets of Simba bear and dwarves
Year: 1989
Inside, there are pictures of Simba's bear sets, beetle family (Pünktchen), rabbit family (Hasi), turtle family (Schildkröte), mouse family (Maus), pony family (Pony), chicken family (Gluck), wolf family (Wolf), cow family (Muh), frog family (Quak), hippo family (Nilpferd), crocodile family (Krokodil), Simba's circus set and clowns, porcupine family (Igel), squirrel family (Hörnchen), Simba's mole family (Maulwurf), elephant family (Elefant), gorilla family (Schimpo), tiger family (Tiger), duck family (Schnatter), Simba bears and Forest Families professional sets, Simba's story set with police and robbers, Simba's bees, Simba's dwarves and Simba's wooden buildings and furniture. There are also pictures of plastic accessory sets such as the Mushroom house, tent, mole house and hammock. Pictured are also Simba's MOC outfits, plastic dishes and porcelain dishes. There's also a checklist of different sets.


Leaflet D04 (Majora leaflet)

Cover: Bear Family logo, Majora logo, Familia dos Ursos Para Coleccionar e Brincar
Back: Simba elephant logo, Majora logo, ad about a TV show
Year: No printed year
This leaflet is a Portugese version, published by Majora under Simba's license. The back cover mentions a TV show, interestingly! These pictures are from an eBay auction (with the seller's permission) and some pages are missing. Inside, there are pictures of Simba's bears in different sets and also Simba dog and cat families, a tall wooden Bear Family house and wooden furniture for it, plus Simba's dwarves. There are pictures of the following Forest Families: fox family, deer family, boar family, porcupine family, pony family, tiger family, squirrel family, professional elephants and FF House.


Leaflet D05 (Gesamt-Programm leaflet)

Cover: Bear Family logo, Simba elephant logo, Gesamt-Programm
Back: Simba bear with a story cassette MOC
Year: 1988
This leaflet includes pictures of Simba and Forest Families animals in different scenes with different sets. There are pictures of the train passengers, train and plane personell, professional elephants, Simba bear professionals, circus clowns, skiers, cat wedding, pig wedding, elephant wedding, donkey wedding, band and many Simba's wooden furniture sets. Also found are pictures of plastic furniture and accessory sets, FF house, clothing sets, puzzles and even children's umbrellas. There are pictures of the following Simba families: bear family x2, Lampe rabbit family x2, Maulwurf mole family x2 and dwarves. There are pictures of the following Forest Families: bear family x2, rabbit family x2, pig family x2, mouse family x2, dog family x2, cat family x2, donkey family, sheep family, wolf family x2, cow family x2, frog family x2, hippo family, rhino family, crocodile family, elephant family x2, gorilla family x2, tiger family x2, panther family x2, porcupine family x2, squirrel family x2, panda family, owl family, duck family x2, chicken family and parrot family.


Heft 1, Geschichten aus dem Bärenland

Cover: Geschichten aus dem Bärenland Heft 1. Simba elephant logo. Simba's bear family.
Back: Simba elephant logo, MIB animals and sets
Year: 1986 in West Germany
This leaflet is a part of series that includes at least eight different leaflets with detailed, colourful pictures of the critters. Inside, there are pictures of dog family (Wuffi), pig family (Grunz), bear family (Brummi), rabbit family (Hasi), mouse family (Maus), cat family, (Murr) and following Simba's bears: the whole family, wedding couple, teacher, firefighter, twin babies, nurse, doctor, gardener, repair service and police bear. Each picture is accompanied by a detailed scenery and a piece of a story.


Heft 2, Geschichten aus dem Bärenland

Cover: Geschichten aus dem Bärenland Heft 2. Simba elephant logo. Mole family.
Back: Simba elephant logo, MIB animals and sets
Year: 1987 in West Germany
Inside, there are pictures of mole family (Maulwurf), squirrel family (Hörnchen), dog family (Wuffi), cat family (Murr), Simba's hunter bear (Förster Bär), Simba's bear family (Bär) and the band (along with names). Each picture is accompanied by a detailed scenery and a piece of a story.


Heft 3, Geschichten aus dem Bärenland

Cover: Geschichten aus dem Bärenland Heft 3. Simba elephant logo. Rabbit family.
Back: Simba elephant logo, MIB animals and sets
Year: 1987 in West Germany
Inside, there are pictures of the FF house, Simba's rabbits (Lampe), Simba's gardener (Gärtner), Simba's bear family (Bär), mole family (Maulwurf), Simba's nurse and doctor bears (Schwester and Doktor), pig family (Grunz), Simba's bakery characters and mouse family (Maus). Each picture is accompanied by a detailed scenery and a piece of a story.


Heft 6, Geschichten aus dem Bärenland

Cover: Geschichten aus dem Bärenland Heft 6. Simba elephant logo. Simba dwarves.
Back: Simba elephant logo, MIB animals and sets
Year: 1989 in West Germany
Inside, there are pictures of Simba's mole family (Maulwurf), molehouse, dwarves, firefighter Simba bears, Simba's bear family, cow family (Muh), train station employees and the station, porcupine family (Igel), squirrel family (Hörnchen), mushroom house (Pilzhaus), circus clowns and the Circus. Each picture is accompanied by a detailed scenery and a piece of a story. On the last pages there are pictures of MOC dwarf with a story cassette and ALF characters.


Heft 7, Geschichten aus dem Bärenland

Cover: Geschichten aus dem Bärenland Heft 7. Simba elephant logo. Simba bees, police, robbers and hunter bear.
Back: Simba elephant logo, MIB animals and sets
Year: 1989 in West Germany
Inside, there are pictures of Simba's Bee family (Bienen), wooden school set, robbers Ede Wolf and Atze Bär, duck family (Schnatter), Simba's bear family, hunter bear, police/sheriff dog Bully Bull, owl family (Eule), Simba's mole family (Maulwurf), dwarves, pony family and wooden house. Each picture is accompanied by a detailed scenery and a piece of a story. On the last pages there are pictures of MOC dwarves with a story cassette and a search assignment for Elfi Elefant.


Heft 8, Geschichten aus dem Bärenland

Cover: Geschichten aus dem Bärenland Heft 8. Simba elephant logo. Simba bears, FF squirrel and FF porcupine in a Christmas setting.
Back: Simba elephant logo, MIB animals and sets
Year: 1989 in West Germany
Inside, there are pictures of Simba's bear family, wooden house, wooden furniture, copper dishes, Simba's mole family (Maulwurf), rabbit family (Hasi), Simba's hunter bear, Simba's MOC tool sets, porcupine family (Igel), squirrel family (Hörnchen) and molehouse. Each picture is accompanied by a detailed scenery and a piece of a story. On the last pages there are pictures of MOC dwarves and a timetable.